Peacehaven in old picture postcards

Peacehaven in old picture postcards

:   A.S. Payne and Eddie Scott
:   Sussex, East
:   United Kingdom
:   978-90-288-4542-8
:   80
:   EUR 16.95 Incl BTW *

Levertijd: 2 - 3 werkdagen (onder voorbehoud). Het getoonde omslag kan afwijken.


Fragmenten uit het boek 'Peacehaven in old picture postcards'

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58. We have already seen that Peacehaven spread its boundaries north, east and west in the early '20s and this picture proudly proclaims 'The Downs, Peacehaven'. Many a Peacehavener would be forgiven for failing to reeognise this 'downland' vista and it is only when we think of 'greater Peacehaven' that the penny drops and we realise that this is, in fact, the early Beach Estate, todays Bannings Vale at Saltdean. Charles Neville leamed a lot from his earlier experienees at Peacehaven, and he did not make the same mistakes again. Roads were 'made up' from the word go for instance, and improved drainage was incorporated.



On rhe ourh Coast

It will pay for ltself

$50 down. rhe aloncc ns rem (0 npprovcd purchasers. n rhc


" . Live on rhe glorieus Sour h Down' for HEALTH AJ'ÇD HAPP/"ESS

El'er)" sire commands t"i"",~ over Sea tlnd Dou"71S




, ..-0

59, Ask yourself, what would I do if I saw an advertisernent for a new home for just BSO! Many did just what you are thinking. They paid their deposit to the cornpany, and had their home. The Beach Estate rnentioned here is now what we eaU Bannings Vale at Saltdean, but then just called Greater Peaeehaven. ESO deposit, and balanee as rent - who could refuse such a ternpting offer?

60. We mentioned the art of advertising. Here G.V. the Artist, guided doubtless by Charles WilHam Neville, offers freedom from the labours of post-war life in the great city, freedom from the pawnbroker, the rent collector, the hard employer, the hard times of England. Peacehaven was free from the cares and the worries of the world, free from labour and hardship; here you would find contentment, peace of mind and the same politician's offer of today - your own home! (This picture first appeared in 1922 Peacehaven Post.)

61. The early years of Peacehaven were fraught with difficulty, when it came to public transport. There was no railway (Newhaven and Brighton were the dosest stations), the bus service was, to say the least, a trifIe inefficient, and so the company used to send 'char-à-bancs' to Brighton Station to meet the express on the hour. Charles Neville always hoped to come to an arrangement with the LondonIBrighton South Coast Railway, to provide a light railway passing through the town, to Lewes. It never came to fruition. Earlier in 1866, the LondonIBrighton South Coast Railway Company, laid before Parliament an Enabling Act for a railway to come along the coast from Brighton, through Rottingdean, and thence to Newhaven. All of the big land owners gave their approval to the scheme, but it was not to beo What now would have proven a boon to the public, was then thought of as an unwarranted intrusion.

62. When it came to advertising, Charles William Neville was both the Barnum and Bailey of his day. An acknowIedged expert, he exploited both national and local newspapers, with his carefully prepared advertisements. Some appealed to those who sought health, others to those who sought land, and some who sought economy. The advertisements appealed to the public's gullibility - something for nothing - weil, near enough! Observe the Pree House competition (see picture No. 57).

Beautiful Seaside Homes





FOK A E500 HOUSE Balance as Rent at the Rate of El per week.

Entirdy new Freehold Homes, Company Water, Electric Light, modern conveniences, from i500 to i2,OOO each.

lagnificen~ large sites ready for irnmediate building from i50 each.

Every pureheser of a Freehold Site at Peaeehaven, up til! October 31st. is entitled to partieipate in our Free Gift Offer of i I. I 25 Freehold House rogether with the site upon whieh it stands.




Please forward me without obligation and post free 1) tbc fu I ract s .? hout Peacehaven. (2) details of ycur Seaside Homes which can be purchased ror [50 down and tbc balance as rent. 3) paniculars of your Frec Gift Or.'er of" [l.US Freehold House and the site upon vhich it stands,



(Nctrr' Tr%llar Squar.).


We'd Choo e ir with Care!

63. This is typical promotional 'ad', of a type that appeared in the Peacehaven Post, and other journals in the early 1920s. Typical of the Gordon Volk style (the Company Artist) that emphasised Peacehaven's greatest attribute, the fresh ozone laden air, recommended by doctors the country over for 'frail persons', The curative properties of the Peacehaven air, were much publicised in many and various ways. The brochures that were sent with details of property, always contained letters, by way of testimonials, from people stating how their health had improved, and how their life had been made better by the wonderfui Peacehaven air.

64. Photo above: every new town has its firsts; first shop, first house, first baby, and here we see Peacehaven's first wedding, between John Henry Tulley, and Miss Winifred Cripps, the daughter of Mr. Alfred Cripps, one of the Estate Company's trusted employees (after whom Cripps Avenue is named). The reception was held at the Hotel Peacehaven, and this picture is taken in the Sunken Gardens. The cane sofa was in the hotel for many years. The gentleman (left, second row) with a white hat, and cigar in hand, is Charles William Neville. In the rear row we can see Charles Gold, the company architect and adviser, after whom Gold Lane is named.

Photo below: the Evangelical Free Church was one of the first churches to be boot in the Garden City. It still stands in Mayfield Avenue today, but is used as a church hall- the elders of the church having directed that a new church be erected on adjoining land. The early Peacehaveners seen in this group were largely responsible for the church having been built, by their sterling efforts and personal sacrifice, and by donating funds for the construction. Isaac Henry Wagstaff and his wife Eva were prominent amongst this group of benefactors. Their son John, (better known as Jack) is sitting in the front row, extreme left. The Wagstaffs were among the very first settlers in Peacehaven, and they have been in business since the birth of the Garden City.

65. The calender on the wall teils us that the year is 1934; under the watchful eye of 'Joe' Funnelliocal schoolchildren pose for what is aiways the worst part of schoollife - the school dinner, at least, that is what we are lead to believe if we listen to our own children. Many of these children are now a part of Peacehaven life and business enterprises. A youthfu1 Alec McDowell peers at the camera whilst a stern looking Sam Smith obviously has his mind on other things. In fact, Sam married Eve, the young lady with glasses, some years later and they are now proud grandparents. The oid 'tin' school, so called because it was clad in corrugated iron, was very much part ofthe early Peacehaven scene.

66. The runners up to the winning netball team of 1930 here seen outside of the school. The team captain, Miss Wagstaff, was a member of one of Peacehaven's earliest settlers. The picture weil illustrates the 'tin' structure of the school, which was for so many years typical of early Peacehaven. The last 'tin' bungalow was only demolished some three years ago (1984). It was buildings of this type together with the early asbestos buildings that did so much to give early Peacehaven its 'shanty town' image.

67. The school had just cause to be proud of its sporting achievements, holding its own capably with its larger and more established neighbours. Here in 1929 we see the successful football team captained by 'Des' Wood, a member of one of the very early Peacehaven families. In the very earliest days Peacehaven made a name for itself as a good 'footballing' town and now, in the '80s, the reputation is still strong and proud.

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